How to get to the pages of publications

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The formation of public opinion today largely depends on the media. As well as the success of the brand or the image of some companies. Today we will talk about how to get to the pages of publications, so that you will be more aware of. Mentioning your company in the media is the assignment of a certain status of a company. And if the publications will still talk about what you do, what and how the market in which you exist, and how competitors act, this is generally wonderful. So, it would be nice to learn how to work with journalists to get your column in journalism. Today we will tell you how to do it.
What it means to work with the press

Working with the press is the solution of three tasks:

    Editors always prepare articles based shopify website design  on some materials. Accordingly, the first task is to provide these materials.
    Answer questions and transmit the necessary information when required.
    Watch what is published and, in case of detection of errors, take measures in time.

There are three steps in the press:

First, you need to make a friendship with the people-representatives of any news or other publications. And to act yourself - do not wait for you to call or come crowds of correspondents to interview you. Tell us about yourself, prepare interesting and informative material about the company, show the existing publications, share your stories. The media loves insiders, sensations and exclusive – give them it.

Secondly, you should not go to whom it got: choose those publications whose target audience is similar to yours. It will be easier to agree on publications and find new customers. The information needs and interests of the audience of this publication will be satisfied with publications about your company.



Third, create information. Any news about the company is a plus for recognition. Of course, we want only good to know about us, but not that is the point. The main thing is to find a reason to write something and prevent a situation when you were approached for interesting material, and you refuse, saying that “yes, we have nothing unusual here.” If the information is not appear on its own - think of it yourself: conduct a survey, experiment, test something, organize the study and share its result, tell us about how you lured to your work as a tough employee from competitors, about what project you started / finished. The most obvious reason may be some offline or online activity: events, competitions, conferences, webinars and so on.

Now let’s move on to how to work with journalists.

    Determine the tasks that face the necessary publication. What do you expect from her, what should she be directed to? Do you want to increase the trust of the audience or to promote another novel? A lot depends on it, including the topic of the publication.