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WhatsApp Consolidated as the most popular application among Brazilians – it is present on 99% of cell phones – WhatsApp is a type of instant messaging service with a wide potential for use and stands out as one of the main sales applications. According to Sanuker's Managing customer conversations at scale with the WhatsApp Business API survey, 68% of respondents considered WhatsApp the easiest method of contacting a company . At the same time, 64% of users said they were unlikely or very unlikely to download a brand's app. As a result, it is clear that WhatsApp is one of the easiest to use and most useful tools available, both for those just starting out and for those who already have experience in the area. The platform has two versions developed especially for companies. The first, WhatsApp Business , has a series of tools , ranging from greeting messages to the dissemination of product catalogs and the use of a shopping cart. The WhatsApp Business API allows the customization of solutions and the creation of various resources with the help of trusted providers, such as ChatGuru.
Our platform allows the integration of a chatbot into your communication through the application, in addition to a series of tools that optimize the work of your agents. 2. Instagram With great aesthetic appeal, Instagram has a large audience in Brazil and, therefore, appears among the most important sales applications. The app 's user base here is no bigger than that of the United States, according to results of research carried out by Opinion Box in 2021. The survey also showed Industry Email List that 84% of Brazilians regularly access their account , 82% follow at least one brand or company and 55% say they have already purchased a product that a digital influencer mentioned or used. The application is also used by 16% to promote their own brands, products and services. Just like WhatsApp , Instagram is also always launching new tools that help marketing and sales teams work. Consider the shopping feature on Instagram, for example. Customers have the ability to display and sell their items within the app in the context of a digital store where other users can make purchases.
It's a fantastic opportunity for companies to advertise their products through feed and Story posts , giving followers the opportunity to click and buy the advertised products. Customers don't need to leave the app to complete a purchase using this method. Another interesting factor about Instagram is its metrics . Within the platform, it is possible to monitor and analyze reach rates, impressions, interactions and even visits . It is also possible to create sponsored publications by defining the audience you want to reach, for example. On your company's profile on Instagram, you can even place a link directing customers and potential customers to a conversation on WhatsApp , where they can find out more about your brand and finalize their purchase. 3. Facebook Facebook was the main impetus for the rise of social networks as we know them today. Over the past few years, the platform has expanded the scope of its products to include marketing and sales tools.
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