MarketingSales integration that will produce growth for the company Unfortunately when the boss doesnt care its unlikely anyone else will SOME USEFUL TOOLS TO OVERCOME THE DIVISION BETWEEN MARKETING AND SALES DEPARTMENTS Open a dialogue and align your goals The first thing to do is simple start talking Agree to sit down with all key people from the marketing and sales teams If you are one of the Marketing people be prepared to let Sales know the goals of your new marketing strategy Help sales understand that youre on their side and working to produce a steady stream of salesqualified prospects.
Then listen What does sales want to accomplish What are their revenue goals How many deals will they need to close to reach these goals How many salesqualified prospects leads will you need to close many deals Define together what Qualified Sales Lead Sales Qualified Indonesia Phone Number Lead means A lot of traffic on the site and many leads are meaningless if they are not qualified Marketing must be responsible for understanding who needs to be attracted for Sales Start by asking the right questions.
What kind of people participate in the purchasing process What are their job titles What are their pain points With a clear understanding of the prospect for the sales team the marketing team can execute more effective and targeted lead generation activities With a clear understanding of what the Marketing team wants to achieve the Sales team will subsequently be much more likely to carry out coordinated work with the Marketing team Use the right tools.
發表於 2024-2-20 15:05:07
