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And, although there is more than one method to research your target audience , there is one in particular that is worth analyzing, and it is the Avinash model . What is the Avinash model? For Avinash Kaushik, customers can be evaluated beyond some characteristics or desires, but they are also present at a specific moment, which is why he has classified his theory into four stages in the purchasing process and those stages are See, Think, Do and Care: 1. See Stage As the name suggests, at this stage the customer only sees, but is not directly seeing your product or service because they are not aware of it yet. So he walks in a neutral state of mind, recognizing at first glance what his eyes touch.

Imagine yourself in the See stage, those times when you walk through the shopping phone numbers data center looking at the store windows. You just walk without any purchase objective. This is what happens on the Internet, users can enter platforms like Amazon and spend hours looking at products, jumping from suggestions to suggestions without even doing a specific search. Because they are still in the See stage. This is why you will have to make an extra effort to capitalize on that particular user, because they do not have a genuine intention of making a purchase in mind. If the user who is in contact with your brand is at this stage, it is best to invest in ads on social networks to generate greater notoriety, but keeping in mind that you will not make an immediate conversion.



2. Think Stage TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees?  totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! At this point are potential customers who already have the vague idea of buying your products or services in their minds, although they are still not 100% sure whether to make the purchase or not, they already have the idea of buying something in their minds.