Read your newsletter to anticipate their moves to your advantage. Lets see in practice how there are better strategies than the simplistic version of remarketing in the following days I show the customer who saw the red handbag on my ecommerce site an advert on Facebook in which the same handbag appears. I believe that it is too simplistic to assimilate the concept of remarketing or retargeting to that of reminder.
This is why I wanted to write this article to discover together practical examples of predictive marketing and understand how anticipating our customers moves gives us an enormous competitive advantage. How to do predictive marketing on Phone Number Data Facebook predictive marketing on facebook If you manage the Facebook page for your business yourself you will undoubtedly know how essential the Facebook Pixel is for an effective social media marketing strategy. Thanks to this tool in fact Facebook allows you to go back to your customer that is to be able to show a specific advert based on what they have seen on your website.
One of the masters of remarketing is Amazon as you will no doubt have seen time and time again. Lets go back then to the example of the pink handbag from before. The reminder effect is something incredible and at the same time particularly effective. What happens if a potential customer of yours sees the handbag on your website but doesnt buy it immediately and leaves Lost customer you might think No And all thanks to Facebook Dynamic Ads If you think that showing the same handbag again to the interested customer is a kind of magic and it is impossible to do better you are wrong Why dont you show that customer instead or pairs of shoes that match the kiss with the handbag she saw Obviously Amazon has no problem making this advertising mechanism completely automated.
發表於 2024-2-5 17:53:21
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