Content (UGC) and influencer marketing

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You don't want to ask yourself these questions until it's too late – so think about it now (if you haven't already). Illustration for employee generated content 5. Employees want and get more influence In the consumer market, User Generated have the upper hand these days. We have long trusted content from friends, colleagues, family and even influencers more than the content that brands put out themselves. When it comes to using our own employees as content creators.

We are sometimes hesitant to give up control. That is about to change! In 2022, employees will gain more influence through Employee Generated Content (EGC). We first zoom in on UGC. UGC is a term used to describe content created by users or fans of a company. The respective photo editor company may publish this content to use as positive coverage of the brand and products. Consumers then promote the brand or product by showing real (positive) experiences with the product. Well-known UGC campaigns include Starbucks.




White Cup Contest and Apple's Shot OnIphone campaign. In it, consumers were urged to share self-made photos. For example, Starbucks and Apple were advertised using content created by consumers. Give your employees influence with EGC EGC is a variant of UGC: both use content created by 'end users'. The big difference is that EGC is created, published, and remains accessible within the (figurative) walls of the company. By including EGC in your communication strategy, you can give your employees more influence.