Chicken brand recommendation ranking based on search data

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Chicken is a food that receives a lot of attention from people, with related searches exceeding 13 million times on average per month. Recently, K Chicken, or Korean-style chicken, has been receiving a lot of love around the world. Let’s find out people’s interest in chicken through search data. The total number of searches related to chicken per year is approximately 170 million. As of 2023, the number of Korean citizens is 51,558,034. It can be estimated that each person searches for chicken-related terms approximately 3.47 times per year. search trends When checking with Listening Mind Hubble , you can see that search trends slightly increase at the end of the year and at the beginning of the year. It appears that there is a need to spend the year-end and New Year holidays warmly with 'chicken' when there are various gatherings.

Listening Mind Hubble Intent Finder screen searching for ‘chicken’ Listening Mind Hubble Intent Finder screen searching for ‘chicken’ Chicken-related characteristic keywords for people aged 20 to 29 Let’s look at keywords searched by age group. Among those aged 20 to 29, Chicken  Special Data  Coon (creator's name) was the most popular. Unusually, a diet chicken keyword that reflects the desire to eat chicken while dieting also appeared. Additionally, there were many keywords for local chicken restaurants such as Gangnam Chicken, Hongdae Chicken, and Seomyeon Chicken, which reflect the desire to eat chicken in specific areas frequented by people in their 20s. Search keywords for chicken-related characteristics in the 20s Top 20 characteristic keywords related to ‘chicken’ Chicken related topics Search intent related to ‘chicken’ The most common chicken-related topics were information-type search intents about chicken, such as restaurants, eating shows, recommendations, prices, brands, gifticons, calories, and making.





Search intent refers to search intent and is classified into four types. Information type refers to a search query when you want to find information or knowledge, and mobile type refers to a search query when you want to go to a specific site or place. The commercial type is a query you search when you want to check the information needed to make a purchase decision, and the transaction type is a query you search when you want to make a transaction such as a purchase or reservation