The richness of words If we can and must say

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Chiara Gandolfi | Copywriting What are the fundamentals to rediscover? Why? The formats Good practices on formats, because part of the success of a content is the fact that its format works for the platform on which it is distributed. Miriam Bertoli | Content Strategy Area  the same thing in different ways depending on the users, the channel we use or the season, the fundamentals are words. What do we do with so much science and so many subtleties of user experience if we don't know how to draw on the enormous richness that vocabulary offers us ? The book that influenced me the most in  was “At the source of words” by Andrea Marcolongo, an etymological and poetic journey in  words.

It helped me conquer minds and break through resistance in very rigid public bodies as well as in very young startups. Luisa Carrada | I work, therefore I write The foundations of democratic communication Before choosing a path we must ha Bosnia and Herzegovina WhatsApp Number ve the right tools to do so. For me, starting from the fundamentals means knowing how to design and create democratic content for websites, emails and marketing. They are the basis of communication between people: if we don't have them it becomes difficult to do anything else.

For this reason, a book that I love very much and that I recommend is “Content Everywhere” by Sara Wachter-Boettcher. Valentina Di Michele | Emotional UX Writing Myths and archetypes The importance of myth , archetypes , legends , the collective imagination to nourish editorial strategies and plans. The key book to delve deeper into is “The Secret Wisdom of Bees” by Pamela L. Travers, the author of Mary Poppins. Mafe de Baggis | Storytelling and Communication Basics The creativity Creativity applied to advertising writing, not as an exercise in style as an end in itself but as a strategic element for the success of a campaign or marketing operation.