Event, seasonal & holiday blog
Medical jargon can be confusing and defeat the purpose of your content, so it should be avoided. Additionally, sentences should be short and sweet, and you should break down lengthy paragraphs with headings, bullets, and other visual breaks. . Have A Distribution Plan If you’re creating content, you need to have a plan for how you’ll get it in front of your audience. This can be via your website, blog, or social media channels. You may want to include email, either by using gated content to capture leads, content to nurture leads, patient education, or patient retention content.Just make sure whatever channels you choose are where your audience is and it’s in a format they Photo Editing Servicesengage with Facebook vs. Twitter, videos vs. copy, email vs. website, etc. . Play With Different Content Formats Diversifying content and adding new content formats can keep your current audience engaged while also attracting new audiences. Health content doesn’t have to be stale – you can try blog posts, videos, interactive tools, guides, checklists, infographics, and more. There are dozens of formats you can create content in, so find the ones that work best for your team and audience.
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Always Have a Strong Call To Action Make it easy for patient to book an appointment, talk to a provider, or get more information. Link to other places on your website or provide phone numbers. But remember, self-promotion can decrease the effectiveness of your content. Don’t use content primarily as an advertising or sales message. Remember, using content to build a relationship and trust takes time, but in the end will provide significant benefit for the organization. Contact Dragonfly Digital Marketing To develop your content marketing campaign and start seeing results, contact Dragonfly. We can generate results-driven content on behalf of your business that establishes your credibility and increases website traffic.
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